The only business shortcut is realizing there is none.
Simply put, when a company puts genuine effort into developing a relationship with their customers, the public can tell. It's why a company like Southwest Airlines can be so beloved by customers despite being in an industry that most people love nothing more than to badmouth. Compassionate Capitalism was launched to show small businesses how they actually have an edge over the Amazons and Wal-Marts of the world when they focus on their ability to forge genuine, long-term relationships with their customers. In a time of remarkable access to goods and services, what customers want more than ever is to trust that a brand they are connecting with sincerely practices the customer's ethics and ideals. Compassionate Capitalism can help you learn how to foster a culture of gratitude that will translate into both savings to your bottom line and an increase in the strength of your customer relations. The best part about this approach is that many of the initiatives Compassionate Capitalism can teach you can be implemented at no recurring cost to your business.
Customers demand that businesses start walking the talk.
Businesses are compelled to move fast, break things and accumulate money. Technology has given us power beyond our wildest dreams to achieve these goals. Yet people report feeling more unhappy, disconnected and directionless than ever before. There is an enormous and barely addressed demand for businesses to develop and honor real relationships with their customers, and that is why I started Compassionate Capitalism.
Many companies recognize the customers' desires for authenticity, and have responded by offering cheap imitations of it that end up being just as artificial as conventional marketing. They don't seem to realize that customers are starting to tell the difference and they demand the real thing. Compassionate Capitalism wants to equip businesses with the tools they need to build GENUINE relationships with people. Stop trying to use work-arounds, hacks and bulleted lists to improve your business. Compassionate Capitalism will give you the tools you need to change your business' strategy on a deep level to something that customers can't help but respond to on an equally deep level.