The only business shortcut is realizing there is none.
Simply put, when a company puts genuine effort into developing a relationship with their customers, the public can tell. It's why a company like Southwest Airlines can be so beloved by customers despite being in an industry that most people love nothing more than to badmouth. Compassionate Capitalism was launched to show small businesses how they actually have an edge over the Amazons and Wal-Marts of the world when they focus on their ability to forge genuine, long-term relationships with their customers. In a time of remarkable access to goods and services, what customers want more than ever is to trust that a brand they are connecting with sincerely practices the customer's ethics and ideals. Compassionate Capitalism can help you learn how to foster a culture of gratitude that will translate into both savings to your bottom line and an increase in the strength of your customer relations. The best part about this approach is that many of the initiatives Compassionate Capitalism can teach you can be implemented at no recurring cost to your business.
Customers demand that businesses start walking the talk.
Businesses are compelled to move fast, break things and accumulate money. Technology has given us power beyond our wildest dreams to achieve these goals. Yet people report feeling more unhappy, disconnected and directionless than ever before. There is an enormous and barely addressed demand for businesses to develop and honor real relationships with their customers, and that is why I started Compassionate Capitalism.
Many companies recognize the customers' desires for authenticity, and have responded by offering cheap imitations of it that end up being just as artificial as conventional marketing. They don't seem to realize that customers are starting to tell the difference and they demand the real thing. Compassionate Capitalism wants to equip businesses with the tools they need to build GENUINE relationships with people. Stop trying to use work-arounds, hacks and bulleted lists to improve your business. Compassionate Capitalism will give you the tools you need to change your business' strategy on a deep level to something that customers can't help but respond to on an equally deep level.
"I have known Amy for over a year, and upon our first meeting, she left an everlasting positive first impression; the kind that has you thinking, 'She is a great person to have in your life'...Her kind heart and intelligence is always apparent...[S]he creates a safe space to get into deep introspective conversations...I am left with reminders of my natural strengths, talents and overall feelings of being closer to connecting to my higher self. Amy has a natural ability to be a life coach, by way of assisting people to strengthen their emotional and spiritual health."
"[Meeting Amy], I was awed by her confident and welcoming presence. She is curious, attentive, and foresees outcomes with incredible accuracy. [S]he is a great herbalist and project manager, which I got to experience firsthand when I asked her to assist me in a Chocolate Making workshop. She proactively and independently assisted me...allowing us to seamlessly work together to give the participants a rewarding experience. Ever since, she has been a significant part of my personal and professional growth...She is a true Jane of all trades..."
"Amy is very enthusiastic about helping people in need. She would never stand by and watch someone struggle without offering assistance. She’s also intuitive about when someone might be in need of help but not asking for it. One of my favorite things about Amy is that her hunger to experience life and the universe is insatiable. For 10 years I’ve witnessed her cherish and chase every experience. She throws herself into everything presented to her. Amy is a hard worker and empathetic. This makes her a natural healer. I’m sure anything she pursues to extend on her intrinsic and magnanimous character will produce amazing results."
"Amy is a profound intuitive who has found her way into this work through a scientific background. This makes her not only intuitive but grounded in the understanding of the current dynamic of the world. You can trust that her knowledge is backed by study and heart. Her understanding of herbs goes deeper than book knowledge as she has immersed herself in the relationship with the plants and this can be felt, heard, and understood by her expression of the herbs importance. I trust her with my heart and soul, knowing any journey I take with her in our work is guided by spirit and science."